Years ago, I fostered two adorable puppies for the Houston SPCA (Society for the Prevention of Cruelty to Animals). The energetic, furry bundles of joy each had to weigh five pounds before they could be available for adoption. I, along with our children, took care of brothers, “Bucko” and “Mac” (so named by my son), for six weeks. When I brought them in to be weighed and they hit the magic number, the shelter took them. My son cried when he came home from school and they weren’t there to jump for joy and lick his face. He said he didn’t even get to say goodbye. The next day, Saturday, we went by the SPCA around noon. They were gone … both of them. He was very sad. We were both teary eyed. There were plenty of puppies and kittens at the shelter. I think that my information about the pups helped find them new families. I had brought a photo of them obediently sitting by the doorway, wearing capes at Halloween, along with a brief description of their personalities. Both pieces were attached to their cage. (“Bucko is like the Energizer Bunny and his brother, Mac, is a little lazy.”) Unfortunately for my son, sometimes a bit of marketing can bring about a speedier response.
When my husband and I owned a retail shop, I made a point of getting to know the neighbors along the strip shopping center. Small business owners are not known to have large advertising budgets. I went to all the merchants and asked if they would like to meet and see if we could all work together on combined promotions. We met before retail hours in one of the shops and brainstormed. A successful promotion was the sidewalk sale. Stores displayed merchandise outside the door, sale signs plastered the storefronts and cross promotion offers were handed out. If I remember correctly, the photo processing store (I rare sight nowadays) gave out a discount coupon with purchases, for picture framing at the frame shop next door. When we wanted support from the landlord for events or a shop owner had an issue, I was nominated to represent the merchants. When we moved the shop a decade later, I repeated the process. It’s a good way to get to know others who may come back into your life. Years later, when I was organizing Women in Action luncheons, I was able to get my old landlord to be one of the sponsors!
I also joined a couple of networking groups. One was of merchants in my shop’s area that focused on projects to help the community. We sponsored events for kids, volunteered with children’s activites at the community center, supported the police bike patrol and looked for ways to build up the area. The other was comprised of professionals that met in the Galleria, an upscale area of town. There could only be one of each type of business and members (attorney, courier service, etc.) gave each other business. I learned that marketing in numbers is a good thing. Working with both groups, any projects that we promoted together was stronger.
Ed Shaerf is the chef patron of One Blenheim Terrace in St. John’s Wood, Westminster, in the United Kingdom. He re-tweets followers’ photos/comments on his wonderfully creative dishes! One of the amazing things that social media allows is real time interaction. Chef Shaerf knows how to connect. He entices walk-ins with tweeted “tonight only” freebies:
We have a few tables left at @oneblenheim tonight! Come and try our new menu and have a glass of champagne on me!
Call 0207 3721722 to book!
I have to add this as I just viewed the fun video: Talented songbird, Jeanie Barton, will be performing at the restaurant’s jazz brunch. And because this restaurant has posted offers on Groupon and received 4.5/5 stars from TripAdvisor, I must remember to join Groupon when over there and to check out other great travel offers for hotels, events, etc.!
Lynne Smelser, @LynneSmelser, was a literary aide at a Michigan elementary school when she made up imaginative stories of an inquisitive young sheepdog and his friend. She hoped to spark a love of reading through the adventures of “Noodles & Goo.” She began with copies of word documents and worked up to self-published copies. Now, she is on Kickstarter, seeking a relatively small amount to take her stories to the next level. That includes a more polished version of the series utilizing industry professionals and marketing to a wider audience. I am considering donating $25 so that I can get an autographed copy of the book when it comes out in a few months. It will help an educator encourage young readers and make a wonderful gift for a little one!
These are just a few simple, affordable ways to market your business or projects. I hope these ideas get your creative juices flowing to find ways to easily promote anything!